Digital Product & Service Management

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Digital Product & Service Management

Requirements

  • No special requirements. Course for any who want to build a career at fintech and digital business area.

Description

Welcome to course: Digital Product & Service Management

2nd module of the Program: Postgraduate Diploma: Digital Product & Service Owner

Short Description: Overview of Digital Product / ServiceManagement Principles: Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.

Course Content:

  • Mission of Digital Products and Services
  • Examples of Digital Products and Services and its management
  • Role of PO/PM and P/S Management
  • Basic Product Management Process
  • Practical Examples from Retail Banking
  • Interactive Part

Basic Product Management process:

  • Finding the problem you want to solve
  • Questioning the problem
  • Testing possible solutions
  • Defining a solution
  • Defining of a clear product vision
  • Getting of a cross-functional buy-in
  • Building of a Minimum Viable Product
  • Guiding of execution

Considered Areas:

  • Product owner role examples from retail banking and digital business
  • Product manager VS Product owner roles
  • Product owner mission
  • Defining the vision
  • Managing the product backlog
  • Prioritizing needs
  • Digital Channels building
  • Examples from Consumer Lending, Mortgage and other product-lines of Retail Business
  • Examples from leading worldwide banks

Course Author:

IGOR DMITRIEV

Professor of The Retail Banking School

Digital Business and Retail Banking Expert

Education:

• MBA, The Boston University, USA

• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA

• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics, Russia

• Six Sigma Black Belt

Experience:

• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.

• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.

• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.

Linked topics:

  • Business Fundamentals
  • Agile
  • SCRUM
  • Project Management
  • Marketing & Business Strategy
  • Online and Digital Business
  • Leadership
  • Digital transformations / Strategy
  • Product Management
  • Strategic Planning & Execution
  • Stakeholder Communication
  • Solution Ideation & Implementation
  • Continuous Process Improvement
  • Budget & Resource Management
  • Technical Leadership & Development
  • Regulatory Compliance
  • Business Process Development

Who this course is for:

  • Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area.


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