None. A basic knowledge of persuasion helps (knowing what is social proof, consistency, authority, etc), but it’s NOT required.
SELLING OR MANIPULATING?
You will find it basic if I say that, in sales, manipulation techniques are often used.
These can range from manipulating the facts, making flattering comparisons, using emotional manipulation, and/or many others.
As a persuasion expert, I have catalogued all different types of manipulation, and that is what you will find in this course.
You’ll learn more about how every single type of manipulation can be leveraged in a sales setting.
LET ME TELL YOU… EVERYTHING
Some people – including me – love to know what they’re getting in a package.
And by this, I mean, EVERYTHING that is in the package.
So, here is a list of everything that this course covers:
- How someone can manipulate someone’s consistency by getting them to take action or say something positive about a product, which makes them more likely to buy – a “consistency trap”;
- How a salesperson can leverage emotional manipulation by both building up anticipation and expectations in the person, but also “twisting the knife” and making them illustrate the worst-case scenario of not having the product, among other types of emotional techniques;
- How salespeople can leverage effort manipulation. In short, making something seem “easier”, “faster” or “simpler” to buy. Also, preempting doubts you may have to cut off your options when buying;
- How someone can leverage standard manipulation by comparing different products/offerings using different standards, or hiding the criteria, to make the comparison flattering to their specific product/offer;
- How someone can leverage pressure manipulation to intimidate, guilt or shame the person into buying something;
- How salespeople frequently leverage identification manipulation, making it seem like they have something in common with the buyer, or at least, making them feel understood, so that they buy more easily;
- How salespeople can leverage fact manipulation, literally twisting the facts, omitting some or changing their context so that the person can listen to the same facts but have radically different perceptions of them;
- How a salesperson can leverage context manipulation, making their product or offering seem better by comparison, but changing the options or the emphasis given, manipulating that comparison;
- How salespeople can leverage labeling manipulation, either using negative, reductive labels to reduce the competition to negative traits, or positive, reductive labels to make themselves look better, or using the presence or absence of names;
MY INVITATION TO YOU
Remember that you always have a 30-day money-back guarantee, so there is no risk for you.
Also, I suggest you make use of the free preview videos to make sure the course really is a fit. I don’t want you to waste your money.
If you think this course is a fit and can take your knowledge of how to protect yourself from manipulation to the next level… it would be a pleasure to have you as a student.
See on the other side!
Who this course is for:
- Anyone in sales (or who is a buyer) who wants to learn how to identify and stop manipulation around them!
- Anyone who wants to know what manipulation traps exist in sales – so they can avoid them