How to Create and Sell A Brand And Marketing Playbook

How to Create and Sell A Brand And Marketing Playbook


  • Access to Internet


Create a brand and marketing playbook for your business, or add it to your list of high-ticket services for your clients.

When you have a brand and marketing playbook, it’s a guide that helps you use your brand and messaging consistently, intentionally and strategically.



You can’t build a house without a foundation, so why would you build a brand without one? This module includes:

  • 4 Lessons
  • Lay your brand foundations
  • Learn to differentiate your brand in the marketplace



Connect with your audience by designing a magnetic brand intentionally and strategically – even if you’re not a graphic designer. This module includes:

  • 8 Lessons
  • Design a unique brand identity and style guide
  • Learn to create a unique, recognisable, cohesive and aligned brand



So you’ve got the StoryBrand Framework sewn up! Now what? Learn how to set out a brand tone of voice, word bank and more. This module includes:

  • 3 Lessons
  • Build a newsworthy story
  • Learn to make every message simple and distinct



Turn your brand into a well-oiled machine. This module will help you refine your marketing and scale your business. This module includes:

  • 5 Lessons
  • Get clients whilst you sleep
  • Learn to create marketing material that will have a greater impact

Resources & Downloads

  • How to sell your playbook as a High-Ticket Offer
  • Contract Templates
  • Proposal Templates
  • Canva, Powerpoint & Google Slides version of the editable Playbook
  • Canva – Design with colour
  • Canva – Photo Editing
  • Canva – Backgrounds
  • Canva – Font editing
  • Canva – How to use lines, shapes, frames, and grids
  • How to update your playbook with Canva
  • How to update your playbook with Powerpoint
  • How to update your playbook with Google Slides
  • Additional resources available within various lessons

Everyone has a creative side. Some of us just need a little more help bringing that inner creativity to life. Once you discover that side of yourself, you are free to be unapologetically you; the same goes for your brand.

I believe this Brand and Marketing Playbook will make your business and brand stronger and help shape how people experience it.

Whether you’ve never designed anything before or are just looking to learn a new high-paying technique, I look forward to taking this FUN journey together.


1. How do I know if this course is right for me?

The Brand & Marketing Playbook + Digital Course is for anyone looking to develop their brand and marketing into an aligned and cohesive playbook. If you’re already offering some branding or some marketing services, you’ll be able to use this playbook to sell high-ticket offers. If you get into the course material and find it’s not up your street, you can eliminate the parts you don’t want, and you still have a fabulous Playbook to share with your clients.

2. How many lessons are there altogether?

There are a total of 35 lessons available to you immediately. Some are very short, others are longer.

3. Why on earth should I listen to you? Who the heck are you?

My name is Deirdre Martin. Guess what. I’m not a brand strategist. I’m not even a REAL marketer. I’m a former Bank Manager turned self-employed business mentor since January of 2021.

I now specialise in Brand, Marketing, Sales & Customer Experience and became a StoryBrand Guide when I recognised that my clients struggled with brand and marketing more than they did with Sales and Customer Experiences! That was when I first created this playbook. I’ve since redeveloped this version to tie in with StoryBrand’s Marketing Assessment.

So nope, you definitely do not have to listen to me, but I have gotten great results myself already and am more than willing to share my techniques with you. Here’s an example of a sales funnel I used:

1 online event – with just 12 attendees:

3 Paid Calls x €197 each

2 New Brand & Marketing Playbook clients €15,206

Clients also come to me through my own digital marketing, and I sell the exact same services.

4. What will I learn in this course?

If you’re not a brand strategist or marketer, you will learn loads about brand personalities and tone of voice to help you create better brand stories and scripts.

You’ll also learn how to set foundations for brands and create unique styles and identities. You’ll learn how to sell this as a package so you can sell high-ticket offers.

5. Is it worth €147?

I spent 100+ hours working on this and researching the best resources, so you don’t have to. You’ll get instant access to the playbooks in various formats so you can sell higher-ticket offers immediately.

I’ve designed this course to be actionable. It’s not some playbook that you’ll read once and shelve. It’s a video-based course with a system you can use daily and frequently revisit for your business or clients.

What People Are Saying:

“It’s invaluable.” – Sean Kearns

“It’s like you hold the secret to the universe.” – Sarah Leather

“It has opened our eyes to the world of marketing and especially our Brand.” – Paddy Carroll

“Deirdre gave me the tools, support and confidence to refine my branding and get clear on my mission, vision and goals to help me stand out.” – Lucy Gernon

“Tried it, and it’s fantastic. Enthusiastic and positive, Brilliant.” – Arden Engebretsen

Who this course is for:

  • New business start ups, coaches, entrepreneurs and small service-based businesses


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