Search Engine Optimisation for WordPress Website
- No prior knowledge required
We know the idea of optimizing for WordPress SEO can be intimidating for beginners, especially if you’re not a tech geek.
But don’t worry — it doesn’t have to be complicated. Start here to learn the basics, and then you can start applying them to your own website.
What is SEO?
SEO is an acronym that stands for Search Engine Optimization. It’s a strategy used by website owners to get more traffic by ranking higher in search engines.
Search engine optimization isn’t about tricking Google or gaming the system. It’s simply about creating a website that has optimized code and formatting which makes it easy for search engines to find your website.
When people search the web for the topics you write about, your search-engine-optimized content will appear higher in the search results, and you’ll get more people clicking through to your website.
Why SEO is important
Search engines are often the biggest source of traffic for most websites.
Google and other search engines use advanced algorithms to understand and rank pages appropriately in search results. However, those algorithms aren’t perfect — they still need your help to understand what your content is about.
If your content isn’t optimized, then search engines won’t know how to rank it. When people search for the topics you write about, your website won’t appear in the search results pages, and you’ll miss out on all that traffic.
It is really important for all business owners to make their website search engine friendly, so that they can maximize their search traffic.
Add XML Sitemaps in WordPress
An XML Sitemap is a specially formatted file that lists every single page on your website. This makes it easy for search engines to find all of your content.
While adding an XML sitemap does not boost your site’s search rankings, it does help search engines find the pages quickly and start ranking them.
Add Your Site to Google Search Console
Google Search Console, also known as Webmaster Tools, is a set of tools offered by Google to give website owners a look at how their content is seen by the search engine.
It provides reports and data to help you understand how your pages appear in search results. You also get to see the actual search terms people are using to find your website, how each page appears in the search results, and how often your pages are clicked.
All this information helps you understand what’s working on your site and what’s not. You can then plan your content strategy accordingly.
Google Search Console also alerts you when there is something wrong with your website, like when search crawlers are unable to access it, find duplicate content, or restricted resources.
Optimizing Your Blog Posts for SEO
Often beginners make the mistake of thinking that installing and activating a WordPress SEO plugin is all that’s needed. SEO is an ongoing process that you must keep up with if you want to see maximum results.
All top SEO plugins allow you to add a SEO title, meta description, and focus keyword to every blog post and page. It also shows you a preview of what users will see when they Google your website.
We recommend that you optimize your title and description to get maximum clicks in search engine results.
When writing your blog post, simply scroll down to the SEO section and take full advantage of it.
If you’re wondering how to choose a focus keyword or focus keyphrase, what is a good title, or what is a good meta description, then we have covered it in detail in our beginner’s guide to optimizing your blog posts for SEO.
We highly recommend that you read it because on-page SEO is crucial for the success of your SEO strategy.
Who this course is for:
- WordPress Users
- Web Designers
- Web Developpers